Team: Marketing department

The missions of your department

Your marketing department is responsible for collecting and analysing data.

It conducts analyses to evaluate the quality of your offerings or identify market dynamics.

It deploys satisfaction surveys through the most relevant channels at key moments in the customer journey to understand customer expectations, detect any friction points or reasons for dissatisfaction.

It monitors KPIs, such as the Net Promoter Score (NPS) or customer retention rate, to assess brand perception.

Your department therefore plays a key role in identifying strengths and areas for improvement, both in the offerings and in service quality. Through data analysis, it provides recommendations to improve product development strategies and customer relationships.

The benefits of the Eloquant solution

The Eloquant solution is the ally of your marketing/quality/research department to better understand and retain your customers through:

The creation of surveys, entirely autonomously, and their distribution to your customers via email, SMS, website, voice, or by mixing different channels.
The centralisation, analysis, and comprehensive real-time exploitation of collected data.
The presentation of results in the form of interactive dashboards and automated reports.
The real-time tracking of indicators (CSAT, NPS, CES, etc.) and their evolution over time, to assist decision-making.
The semantic AI engine to leverage verbatim feedback, analyse emotions and opinions, identify friction points in the journey, and generate corrective action plans.

Our customers say it best!

MAIF, Total, MACIF, Crédit Agricole, iQera, Showroomprivé.com, Wonderbox, King Jouet, Berner, EDF, Veolia Eau, Ulys-Vinci Autoroutes, Air France, SFR, Bouygues Telecom Entreprises, Ministère de l’Education Nationale… Across all sectors, leading companies already trust us to support them in improving their customer relationships. What about you?