Sector: Retail, E-Commerce, Large-scale distribution

The growth of marketplaces and the second-hand market, the proliferation of private sales and sales periods, inflation and a decline in purchasing power, all go hand in hand with a significant increase in customer demands, which are now modelled on the likes of Amazon in terms of availability and delivery times. The retail sector, which is changing to respond to new consumer economic models, must constantly reinvent itself to adapt to increasingly complex customer journeys: click & collect, e-booking, home delivery, store-to-store, ship from store, omnichannel purchasing options. The sector must also respond to the more ethical, eco-responsible expectations of new generations of consumers… Because every interaction in shop, online or on the phone is a moment of truth that can make all the difference!