Satisfaction surveys

Listen to your customers by measuring satisfaction at the right moment in their journey and through the most suitable channel: email, SMS, phone, web, QC code… for real-time analysis of the results.

Autonomy

Create, distribute, and analyse with full autonomy.

AI-based

Analyse verbatim responses in real time thanks to AI.

Multilingual

Solution deployed in over 40 countries.

Voice of the customer or employee

Listen to your customers or employees.

Learn about and understand your customers

Collect customer feedback at the right time — continuously or at key moments — to measure their satisfaction and connection to your brand, using the most appropriate channel at each stage of their journey. With the help of AI, interpret their emotions alongside the score they give. Identify sources of delight, best practices to standardise, and priority areas to address. Detect weak signals and spot customers who may be about to leave.

Take action for your customers

Manage the feedback loop: when dissatisfaction is detected, set up real-time alerts and address the issues. Share the Voice of the Customer with all teams and management to involve them, and embed a customer-centric culture through a continuous improvement approach. Make a concrete and immediate impact on customer experience and loyalty.

Track your indicators

Are your action plans improving the customer experience? Monitor your daily indicators (CSAT, NPS, CES, etc.) in real time, and track how they evolve over time: whether rising or falling. This allows you to measure the impact of your decisions and the effectiveness of your improvement plan. Your indicators become valuable tools for decision-making.

Enhance your customer knowledge

Refine your customer knowledge by feeding your CRM with scores, comments, and any other collected information. Enable your advisors to personalise the customer relationship with a rich, up-to-date CRM, including the latest customer satisfaction indicators.

Functional detail

Survey creation

Customise the theme and the format of your questions.

Survey distribution

Distribute on the date of your choice using your preferred channels.

Customer pressure

Manage customer pressure: unsubscribes, SMS opt-outs…

Advanced format

Question/answers: radio buttons, tables, sliders with scales…

Mailing list

Target lists based on predefined criteria.

Anonymisation

Personal data or other comments such as insults….

Customer relations expertise

Specific Customer Relationship category, designed by our AI experts and linguists.

Artificial intelligence

Descriptive, prescriptive, and emotional AI, supporting real-time analysis.

Trigger criteria

Control the number of triggers and the maximum number of sends.

Eloquant, your cloud Customer Experience platform

A unified and centralised platform to manage, orchestrate, measure and analyse conversations with your customers. Listen to the voice of your customers and take real-time action on satisfaction or dissatisfaction levers to improve your customers’ experience.

Case studies

Because our customers say it best…

Blog

Find out what’s new in customer relations.

White papers

Read our latest white papers to discover our tips and best practices.

Contact us

Are you intrigued? Need to know more before taking the plunge?

Any questions?

What are the available satisfaction survey channels?
  • SMS: quick and accessible feedback. Customers are more likely to respond immediately after a call.
  • Web link via SMS: this channel combines the benefits of SMS and web surveys. It achieves a higher immediate response rate, with a rich, customisable interface.
  • Email: a cost-effective channel allowing for longer, more varied surveys. Less intrusive than other channels, email is ideal for gathering delayed (cold) feedback.
  • Voice: offered after a phone call, this channel enables immediate and detailed feedback collection.
  • Pop-in window: an interactive window displayed on a web page, less intrusive than pop-ups.
  • QR code: the convenience of scanning a code with a smartphone to access the survey. Ideal for physical locations.
Which channel should you choose for your surveys?

The choice of satisfaction survey channels depends on several factors: whether the survey is internal (company) or external (customers), the target audience, your financial and technical resources, the context, and more. A single channel may be sufficient for your satisfaction survey(s), but combining multiple channels can be more effective.

What are the benefits of voice satisfaction surveys?
  • Spontaneous responses: customers share their opinions authentically and in the moment.
  • Higher response rate: customers are more likely to respond as they are already engaged in the conversation.
  • Qualitative analysis of responses: although verbatim analysis is slightly more complex, the tone and emotions expressed provide a deeper and clearer understanding of the customer’s opinion.
What is a verbatim?

“Customer verbatims” refer to comments, opinions, or feedback shared directly by customers after an interaction with a company. They are often collected through various communication channels, such as open-ended questions in satisfaction surveys, social media, online forums, or feedback platforms.

What are the benefits of analysing customer verbatims?

A company’s brand image is enhanced by customer satisfaction. It is, therefore, important to analyse customer feedback, and in particular, to focus on leveraging verbatim responses. Identifying and analysing verbatims is essential to better understand customer expectations, their level of satisfaction, and the causes of any dissatisfaction that need to be addressed. It also helps to identify potential issues, risks, as well as opportunities for improvement, and best practices to expand.

Why is AI essential in verbatim analysis?

Artificial intelligence can process large volumes of text while providing in-depth analysis of each verbatim. Handling a high number of customer responses manually would be impossible. Faster and more efficient than a human, AI is an essential tool for improving customer satisfaction. It also suggests concrete actions to address the issues identified.

How does AI categorise verbatims?

First, AI captures the tone, expressed emotions, and the topics mentioned. Then, it categorises them in real time, with the ability to adapt to different contexts. Negative customer feedback, where AI has detected dissatisfaction in verbatims, will be flagged as requiring more urgent attention.