Customer loyalty
A satisfied customer is more likely to be attached to and remain loyal to the brand, while an unhappy customer is at risk of leaving. Improving the customer experience, reducing risk, and lowering the churn rate require proactive actions to address dissatisfaction at every key point in the journey.
Recommendation and brand image
By sharing their positive experiences, satisfied customers are the best ambassadors for the brand, while dissatisfied customers can severely damage its reputation. High customer satisfaction, validated by a good NPS, which is reflected in positive online reviews, will therefore strongly influence purchasing decisions.
Competitive differentiation
In increasingly competitive markets, offering an exceptional customer experience is a key differentiating factor. Companies that focus on improving customer satisfaction stand out by providing superior service, personalised interactions, and added value.
Optimizing customer value
Acquiring a new customer is 7 times more expensive than retaining an existing one. What’s more, a satisfied customer is more likely to repeat their purchase or add additional items to their basket. Customer satisfaction is therefore a major challenge for any business.